Sonic Minds where our partner in creating an audio identity for Arla brand. Sonic Minds where a sound specialist and for this medium of marketing we felt that expertise was essential. They understood our vision and came to an understanding of the deep roots of our brand and company very fast.This was translated into different streams of sound with one emerging very fast as both distinctive and aligned to our brand heritage and vision. After extensive testing across Europe, we ended up with an innovative audio identity that can become uniquely Arla. We have been very proud to see this roll out across Europe in such a quick time because of the belief our markets had in the process and the work
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